Our Fundraising Expertise
Fundraising Services for your Ambition.
Whether you work to improve social justice, animal welfare, community services or international development, from planning your next campaign, to understanding donor motivations, we partner with you and your team to build the conditions, culture, and programs for sustainable philanthropic growth.
Talk to Paul About Your Challenges Opportunities.
Your Purpose Is Our Priority
Our fundraising services are designed for charitable organisations that are ready to do fundraising differently. If your revenue is declining, you’re too reliant on one source of funding, or you’re new to fundraising and want to get it right from the start – you’re in the right place.
We serve Board members, CEOs, and Heads of Fundraising who know that their program can be improved, even if they’re not yet sure what those improvements are or where to find them.
Where We Start
Fundraising Audits + Strategy + Readiness.
Determining where you want to go
Before targets, tactics or better practices, we help you be clearer about where you want to go and why.
We define your fundraising and communication goals and build a strategy grounded in data, sector insight, and a deep understanding of your internal environment. Every recommendation we make is centred around your purpose and the people you serve and is customised to suit your context and goals.
Fundraising Assessments + Strategy
We determine what success looks like, how you will get there, as well as what will need to be true to make your ambition realistic. Using our proven BASIS framework, we build a complete picture of where you are and what it will take to get where you want to be:
- Vision + aspiration setting with leadership
- Baseline assessment > data, culture, capability
- Benchmarking against sector performance and best practices
- Donor and supporter trends review and revenue mix analysis
- Board development and fundraising governance
- Strategic roadmap from vision to implementation
Fundraising Program Audits
Our audits identify strengths, reveal potential, and map out your next move We determine what’s working (and when something isn’t), taking a structured look across your whole organisation. We start with strategy, leadership, systems and review any data or past results to uncover what might be holding your fundraising back and where the real opportunities for growth lie.
Unsure the difference between a Fundraising Assessment and Audit? Explore our FAQs.
Common triggers for a fundraising audit
- Need/desire to diversify revenue and improve sustainability
- Declining fundraising revenue
- Need to improve program return on investment (ROI)
- Program cost blowouts or inefficiencies
- A need to reduce heavy reliance on government grants
- Digging into reserves to cover operations
- Staffing changes (eg new Board Member, CEO or Head of Fundraising) that see gaps and opportunities
- Upcoming strategic planning cycle – time to get serious
Fundraising Programs
Program Development + Strategy.
Having a strategy is one thing. Having a program your team can pick up and run with is another. We bridge that gap by building out the case for support, the investment rationale and the practical plans that turn good intentions into real results.
Individual Giving
Appeal program development + management, donor care + retention, integrated, multi-channel campaigns
Gifts in Wills / Bequests
Bequest/planned giving strategy + stewardship program design, case for support + proposition development
Major Gifts
Readiness, potential, identification, qualification, solicitation + cultivation strategies
Regular Giving
Monthly giving strategy development, conversion, retention + upgrade + upgrade programs
Donor Acquisition
Strategy, data modelling + projecting investment/return scenarios, digital lead generation + 2-step, strategic support for face-to-face + telefundraising
Digital Fundraising
Online fundraising campaigns + digital donor journeys
Case for Support
Develop the compelling proposition that makes giving inevitable
Events + Peer-to-Peer
Fundraising event strategy + ROI planning, community + social fundraising program design
Hands-On Campaign Support
Full-Service Campaign Management + Delivery.
Our fundraising campaigns inspire. Our results last. We work alongside your team to plan, develop and manage your campaigns from start to finish. We apply best-practice thinking across direct mail, digital, and multi-channel campaigns and our co-creation process ensures we build your team’s capability alongside the campaign’s outstanding results.
Full-Service End-to-End Campaign Delivery
From brief to live campaign, production, launch and lodgement, we manage the whole process
Direct Mail Campaigns
Strategy, copy + design, segmentation, testing, post campaign analysis + reporting
Online Fundraising Campaigns
Email, digital appeals, and integrated multi-channel approaches
Project Management
Timelines, supplier coordination, budget management
Team Development
+ Capacity Building
Building internal capability alongside campaign delivery, structured support programs + training
Campaign-Managed or
Fractional Services
Outsourced fundraising support provides hands-on capability for vacancies, leave, or roles you don’t have yet.
Beyond The Fundraising Team
Fundraising Leadership + Culture Transformation.
Your board and leadership already have so much to offer your fundraising. Sometimes it just takes a fresh conversation to unlock it. We work with boards and senior leaders to build genuine alignment around fundraising as a strategic priority, because lasting growth rarely comes from the fundraising team alone.
Board + Leadership Engagement
When a board is truly ‘on board’ with fundraising, the whole organisation feels it. We have honest, practical conversations with boards and CEOs, acknowledging what they already bring, and almost every time we see this is where some of the biggest breakthroughs happen.
- Leadership alignment workshops
- Fundraising governance frameworks
Fundraising Culture Transformation
When the whole organisation understands why fundraising matters and feels like they can play a part in it, everything gets easier. Donors sense it. Staff feel it. Results follow. We help organisations build that culture from the inside out, working across teams and leadership to make fundraising a shared priority rather than something that happens in one corner of the building.
- Org-wide fundraising culture assessment
- Building cross-team fundraising understanding and confidence
- Internal communication and storytelling
- Embedding fundraising into strategic planning
The BASIS Framework
Is your organisation truly “fundraise-able”?
Many charities have the mission and the passion – but lack the internal foundations that make effective fundraising possible. We help you see what you might be missing and bring it.
A complete pathway from vision to implementation/execution. Our framework guides you through every stage of your growth.
Sectors We Serve
Whatever your cause, we speak fluent fundraising.
We’ve worked with not-for-profits and charities right across the sector, and one thing we know is true regardless of your cause area: the fundamentals of great fundraising are universal. Context can change, strategy can adapt, however the commitment to your purpose always stays in our focus.
- Advocacy + Human Rights
- Animal Welfare
- Arts, Culture + Libraries
- Disability Services
- Education + Scholarships
- Environment + Conservation
- Faith-Based Organisations
- Food Relief + Food Security
- Health + Medical Research
- International Development
- Legal + Community Services
- Social Services + Homelessness
- Sport + Recreation
- Youth + Mental Health
Testimonials
What our clients say about working with us.
★★★★★
“We have learnt so much working with Paul.
He came on board to review our fundraising efforts. His analysis and recommendations have helped us be more targeted in our approach, and our last appeal was the best we’ve ever achieved.
Paul continued to work with us mentoring one of my team members. He is a brilliant mentor and has helped my team member greatly improve her skills, especially in data analytics. We are very grateful for all of Paul’s help and hope to continue working with him in the future.”
Kelly Nicholls
Director of Strategy, Communications & Fundraising – Refugee Council of Australia
★★★★★
“From the very first conversation I was impressed with Paul’s depth of knowledge about fundraising and his ability to craft an effective strategy that fits our organisation.
Paul has had an extraordinary impact on our organisation’s fundraising and built a strong and lasting foundation for development. We continue to benefit from the strong work that Paul initiated.
His mentoring style, honest feedback and pertinent advice enabled us to make a significant growth in our income last year. The value in working with Paul is not just in the money earned, but in the lessons learned along the way. We couldn’t recommend him highly enough!”
Savin Prasad
Fundraising Manager – Anglicare Sydney
★★★★★
“Paul helped Plunket across a number of programmes including regular giving, donor development, and acquisition and over that time his advice has helped to improve fundraising tactics, budgets and overall results. His insights across strategy have helped to convince the organisation of the value and potential of fundraising as a driver of growth.
I couldn’t recommend Paul highly enough to any organisation in New Zealand or Australia for his fundraising knowledge, his support and respect for Plunket staff and for being a critical extension of the fundraising team over the last 18 months.”
Carolyn Mettrick
Head of Funding, Sponsorship & Brand – Plunket New Zealand
★★★★★
“Working with Paul from Amplify was a delight and pleasure. He listened to us, analysed our needs and brought together a coherent strategy that made sense at this point in time for our fundraising program.
With this guidance and strategy in place the program is sure to maintain a steady course and continue growth over the next three years.”
Nicky Lancaster
Fundraising Manager (Retired) – Gastro-Intestinal Cancer Research
★★★★★
“We are a peak membership body and we engaged Amplify to help us to undertake a funding assessment, and to create a strategic plan for philanthropic capacity growth for our members.
Paul was our consultant, and we really valued his collaborative and insightful approach to working with us. The services we received from Amplify were flexible, and we appreciated the time taken by Paul to learn about our members, enabling him to identify ways that could support our members to build their fundraising capacity.”
Louisa Gibbs
Chief Executive Officer – Federation of Community Legal Centres
Ready to make your organisation truly fundraise-able?
Change can start with a simple conversation. We’ll then help you understand where your biggest opportunities actually lie.