Strategic Fundraising Consultants

Australia and NZ’s specialist strategic fundraising consultancy.

A consultancy built on the idea that fundraising belongs at the heart of every charity.

Founded by Paul Bailey in 2016, Amplify Fundraising is a strategic fundraising consultancy that was born from a belief that fundraising should be at the heart of every charity. Fundraising should have a seat at the planning table, an audience in the board room and a seed in every idea.

Our Story

Explore our Services

Our Story

Why We Exist.

Behind every charity is a community of people whose lives depend on their success. Kids, refugees, families, puppies or planet – great causes who need the organisation’s mission to deliver not just in theory, but in practice, fully funded and properly resourced.

Paul Bailey founded Amplify Fundraising because he believes those people deserve better than a sector that treats fundraising as a line item rather than a lifeline.

A fundraising strategist and not for profit fundraising consultant with more than twenty years working in the UK and across Australia and New Zealand’s leading not-for-profits. Paul has run major fundraising operations, advised boards and CEOs, and developed expertise across every revenue stream from major gifts and regular giving, to campaigns and donor development.

Back then, he understood the data, the strategy and the sector deeply. But more importantly, he understood the gap between what organisations raise and what they could raise, and what closing that gap would mean for the people and causes at the end of it.

“The people who love your cause don’t need to be ‘targeted’. They need to be understood, reminded, thanked and invited into something that matters to them. We help you build the confidence, discipline and whole-of-organisation ambition to do that properly. We turn supporter generosity into lasting, sustainable impact for your organisation.”

Paul - Founder

Our Team

The Passionate People That Live + Breathe Fundraising to Amplify Your Cause.

Founder/Director

Andy Grant, CFRE, MFIA

Founder/Director

Paul Bailey, CFRE, MFIA

Paul Bailey is a fundraising and philanthropy specialist and the founder of Amplify Fundraising. He works with ambitious charities and not-for-profits to unlock the kind of growth that does not come from tactics alone, but from stronger strategy, clearer purpose, and a whole-of-organisation approach to how fundraising is understood and led.

With experience across the UK, Australia, and New Zealand, Paul brings a broad sector perspective shaped by different markets, funding cultures, and organisational challenges. His expertise spans fundraising strategy, individual giving, major gifts, and bequests, but his work goes well beyond program design. He is known for helping organisations see what is getting in the way of growth, what is possible when those barriers are removed, and what it will take to make that change real.

Paul’s work is driven by a belief that fundraising should be treated as a strategic organisational capability, not a bolt-on function. He is especially interested in helping organisations build the conditions for philanthropy and untied income to thrive, because that is what gives them the freedom to think bigger, act with more courage, and pursue meaningful impact.

Paul is motivated by social justice, human rights, poverty alleviation and the environment. He believes fundraising sits at the intersection of all of it, turning aspiration into action, and good intentions into real, lasting impact for the communities that need it most.

Account Director

Kim Gorski, MFIA

Based in Perth, Kim is the bedrock of the team, a calm, highly capable project leader whose judgement, care and operational discipline have helped shape Amplify Fundraising into the consultancy it is today.

Before joining in 2017, Kim spent nearly a decade as an HR Business Partner at Woodside Energy, building deep expertise in people, culture, stakeholder management and the inner workings of complex organisations. That experience gives her a rare ability to understand what clients need, how teams work, and how to keep ambitious fundraising programs moving with clarity and confidence.

Kim works closely with clients from the first conversation through to campaign delivery, making sure projects are well planned, expectations are clear, and every detail is managed with care. She brings structure to complex work without losing sight of the people behind it, whether that means supporting a client through a busy appeal, coordinating creative and production timelines, or helping teams make confident decisions under pressure.

Known for delivering target-beating, cost-effective campaigns on time and on budget, Kim combines commercial discipline with a deep pride in working entirely with for-purpose organisations. She brings energy, insight and heart to work that helps good causes do more good.

Senior Consultant

Chantel Plum

Chantel is a senior fundraising consultant and strategic leader with more than 20 years’ experience building effective, high-performing fundraising programs across the for-purpose sector in Australia and Canada. Most recently General Manager of Fundraising at Paralympics Australia, she has held senior roles with Cancer Council Queensland, National Breast Cancer Foundation and the Heart Foundation, and worked with specialist agencies Pareto Fundraising and 4Community.

After completing a Psychology degree, Chantel intentionally sought life experience to strengthen her future career as a psychologist – but a role at the Heart Foundation changed her course, igniting a passion for fundraising. Her psychology background continues to shape how she thinks about donors, motivation, behaviour and the organisational cultures that enable great fundraising to thrive.

A true fundraising all-rounder, Chantel brings deep experience across strategy, operations, multi-channel programs, partnerships, donor experience and organisational change. She is passionate about helping organisations embrace fundraising, build genuine donor relationships, and deliver efficient, effective programs that support their mission and goals.

Chantel joined Amplify because she believes in doing the work well, with the rigour, warmth and specialist expertise organisations need to grow, and more than a little laughter along the way.

Consultant

Andy Grant, CFRE, MFIA

With 18 years’ experience across the for-purpose sector in Australia and the UK, Andy is a strategic fundraising leader. He began his career at the British Heart Foundation in London, where he led the delivery of a £1 million national fundraising campaign, before moving to Australia and building an impressive track record with Launch Housing and Sacred Heart Mission. He is currently Fundraising Director at Environment Victoria, while also sharing his expertise with fundraisers as a senior consultant at Amplify Fundraising.

Andy brings deep experience across fundraising strategy, campaign development, direct marketing, relationship fundraising, copywriting, data insights and supporter engagement. He is motivated by the psychology of giving, the craft of persuasive communication, and the discipline required to turn ambitious fundraising goals into practical, measurable results.

He volunteers his time and expertise on multiple committees, reflecting his commitment to strengthening the fundraising profession beyond his own roles. Andy is particularly proud of achieving his CFRE accreditation, recognising the professional standards, ethics and expertise he brings to his work.

Andy consults with Amplify Fundraising because he is deeply committed to helping fundraisers succeed. He brings energy, generosity and sharp strategic thinking to every project, driven by a hardwired need to help good people raise more money, strengthen their confidence and create more impact for the causes they serve.

What We Stand For

We’re driven by strategic and purposeful change, just like you.

Why we do what we do, shapes every conversation, every strategy and every engagement we take on.

What Motivates Us

Amplify Fundraising exists to help ambitious charities unlock their full fundraising potential. We uncover hidden barriers and any unseen opportunities that might be standing between where you are and the impact your communities need you to achieve.

Our Driving Purpose

We champion fundraisers and leaders who know there’s a better way, putting purpose at the heart of everything we do. As specialist fundraising professionals, we get behind and support you by combining insight, data, and strategic clarity to uncover your real challenges and unlock your untapped potential. We keep cheering you on, helping you create the right conditions where your fundraising becomes inevitably easier, and your big goals become realistically achievable.

Our Promise

We promise to keep your purpose at the centre of every conversation, every decision and every recommendation – ensuring everything we build is shaped by the purpose you exist to serve.

Wherever the opportunity lies, be it in leadership, culture alignment or knowledge building across the organisation, then that’s where we’ll go.

What Makes Us Different

The Amplify Advantage.

We know major change and investment can be uncomfortable and unsettling. We approach with eyes wide open, curiosity and empathy, using three simple principles to guide every engagement we have with you.

Seeing the Unseen

We uncover hidden gaps in strategy, data, and culture that often get overlooked, enabling targeted growth for your organisation.

Going Beyond Fundraising

Sustainable growth is achieved with a clear purpose-led strategy and alignment at all levels, from the boardroom to frontline staff.

Strategic, Then Tactical

Our focus is on building long-term foundations that foster a purpose-led approach to strategy that leads to fundraising that transforms.

Our Methodology

BASIS – A proven and evidence based framework.

A structured, evidence-based methodology developed over 20+ years of working with charities and not-for-profits across UK, Australia and New Zealand. BASIS gives your organisation a shared language, a clear path forward, and a sustainable platform for long-term fundraising growth.

Proven across organisations of every size, cause and level of fundraising maturity, BASIS was built specifically to account for the unique constraints, culture and stakeholder dynamics that make charity fundraising different from anything in the commercial world. It’s designed to break down internal barriers, dissolve silos and address the cultural challenges that can often hold fundraising back – drawing on deep learning from organisations that have faced those same challenges before you.

Whether you’re building a fundraising program from scratch, refining a strategy that’s stalled, or looking to scale what’s already working, BASIS shapes itself around your specific situation and helps you become a truly fundraise-able organisation.

See It In Action

Step 01

Baseline

We assess what you have, what you need and what's holding you back, mapping the growth potential and the fundraising opportunity ahead.

Step 02

Ambition

We help you define what you're really trying to achieve — the future you're working towards, not just the fundraising target.

Step 03

Strategy

A clear, prioritised strategy and investment roadmap your team can own and execute - practical, realistic and built around your actual constraints.

Step 04

Implementation

We translate your ambition into action - based on a realistic pace in an achievable sequence, so you can move forward with confidence.

Step 05

Sustainable Success

As a trusted, collaborative and invested delivery partner, we equip your team to keep going and growing for as long as you need us.

Baseline: Understanding Where You Are + What is Possible

Before we can map a path forward, we need to understand your starting point with complete clarity. Whether you’re working with years of donor data or building from the ground up, this phase assesses what you have, what you need and what’s holding you back. We then benchmark the growth potential and fundraising opportunity ahead of you.

Ambition: Defining What Success Looks Like

This is where we define what you are really trying to achieve — not just the fundraising target, but the future you are working towards and the change that target is meant to unlock. We help you get clear on the destination, what it will take for that ambition to become possible, and how to express it in a way that strengthens decision-making, inspires confidence, and brings others with you. When ambition is clear, it becomes the point everything else can align to.

Strategy: Building the Roadmap

We develop a clear, prioritised fundraising strategy and investment plan your team will own and execute (and with our help too if you need!). Practical and realistic, your roadmap lays out what needs to happen, when, and in what order and absolutely accounts for any real-world constraints you may be facing, such as beyond budget and organisational readiness unique to your situation.

Implementation: Executing with Discipline

With your strategy in place, we translate your ambition into action — building out a realistic implementation plan in a sequence that suits your pace, capacity and context. We develop specific donor programs with clearly defined assumptions and milestones so you know what to expect at each stage. We partner with you at whatever level of support you need, helping you move forward with confidence.

Sustainable Success: Embedding for Long-Term Growth

This is where the work becomes yours. We equip your team to keep going and growing, and lock in the foundations for long-term, compounding impact. As a trusted, collaborative and invested delivery partner, we’re here for as long as you need us.

How We Work

We’re not just fundraising consultants. We’re data-driven impact creators + partners in your success.

Our team brings decades of on-the-ground fundraising experience across Australia, New Zealand and the UK. We understand the sector deeply because collectively, we’ve lived it for more than 70 years. Whether you’re looking for a fundraising consultant to help start your fundraising journey, or a strategic partner to support your long-term growth, we show up for every single organisation the same way – as people rooted in purpose who genuinely care about the work and the communities you serve.

Down to Earth

Senior expertise, zero corporate ego. Direct, honest conversations that respect your time and intelligence.

Deep Sector Knowledge

Decades of real-world NFP fundraising experience across Australia and New Zealand and all revenue streams.

Proven BASIS Framework

The BASIS methodology - a structured, repeatable approach proven across 50+ organisations of all shapes and sizes.

Broad Influence Focus

We work across your whole organisation - leadership, board and team - because sustainable fundraising is everyone's job.

Data-Driven

Every recommendation grounded in your data. We build your team's analytics capability so insights become a core skill.

See Our Success Stories

Our Trusted Partners

Collaboration through a trusted network of specialist fundraising + NFP experts.

We’re specialists in fundraising strategy and program development, though we recognise your work might call for deeper specialisation. With a strong focus on collaboration, we draw on a trusted network of partners across the fundraising and NFP sector, bringing in the appropriate and relevant expertise where it might be needed to make outcomes stronger for you and those you serve.